Couples Advent Calendar 2024
Lovehoney Advent Calendar: Flagship Product of the Year
The Lovehoney Advent Calendar showcased my ability to deliver a premium, high-value product. This luxurious gift box featured 24 of our top-selling items, each individually packaged to create daily excitement leading up to Christmas.
With standout products like the We-Vibe Sync Lite and Womanizer Liberty 2, the calendar offered over £450 in value, with a RRP £149. This project demonstrated my skills in product curation, premium brand integration, and creating a compelling seasonal offering that resonated with customers.
TV Advertising Campaign
A dedicated TV ad for the Lovehoney Advent Calendar aired during peak times across the UK, Ireland, Australia, and the US, maximising reach and visibility. An edited version of the ad was adapted for YouTube, ensuring engagement across digital platforms. This campaign exemplified strategic multi-channel marketing to drive awareness and excitement for the product.